Omanman! IRONMAN’s New Mid-East Match

TOGETHER WITH PRECISION FUEL & HYDRATION

Good morning everyone,

A big welcome to our newest partner, Precision Fuel & Hydration! We’ve got some fun fueling content lined up for you ahead of the IRONMAN 70.3 World Championships - an event where they were recently named the title sponsor!

In today’s edition:

• 🇴🇲 Omanman! IRONMAN’s new Mid-East match.

• 🏅 A drink mix that does it all!

• ⚓ And how you can stop sinking legs!

-Matt Sharpe, newsletter editor

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ONE BIG THING

Omanman! IRONMAN’s New Mid-East Match

What is it: Buried in the excitement of last weekend’s men’s IRONMAN World Championship in Nice was the announcement from IRONMAN that it had signed “a comprehensive and multi-faceted global partnership” with Experience Oman.

The partnership will see Experience Oman become:

• The “Official Global Destination” and Global Premier Partner of the IRONMAN and IRONMAN 70.3 Global Series through 2030.

• Own the naming rights for the IRONMAN Pro Series beginning in 2026.

• Host of the 2029 IRONMAN 70.3 World Championships in the capital, Muscat.

• Host of various full and 70.3 IRONMAN events.

2040 Vision: The IRONMAN investment is part of Oman’s Vision 2040 - a comprehensive social and economic roadmap that seeks to diversify the Sultanate’s economy beyond oil.

• As Oman positions itself as a premier global sports-tourism destination, the partnership with IRONMAN accelerates that ambition.

An Omani tourism official explained, “This partnership represents a strategic opportunity to showcase Oman’s unique tourism assets, from its rich heritage and authentic culture…”

• “Moreover, it serves as a platform to promote the investment opportunities available in the tourism sector—supporting increased tourist inflows, particularly from European markets, and strengthening the sector’s contribution to the national economy.”

Omanman: For IRONMAN, the partnership provides more than just an opportunity to gain a foothold in the ever-expanding Middle East triathlon market. As reported in City AM, the commercial partnership could be worth more than $40m (£30m) - the largest in the sport’s history.

Mid-East Multisport: Oman’s overture is another in the Middle East’s warm embrace (and investment) in triathlon.

The United Arab Emirates was one of the first in the region to invest heavily in tri. First, with the Tri Dubai team - featuring IM World Champion Craig Alexander.

• Abu Dhabi has hosted a flagship World Triathlon Championship Series race since 2015.

• And in November, Dubai will host the penultimate stop on the T100 Triathlon World Tour.

Qatar - also featured on the T100 Triathlon World Tour - was announced as the naming partner of the upstart Pro Series through 2030 back in January.

Bahrain - perhaps the most controversial Kingdom - exploded onto the scene with the star-studded Bahrain Endurance 13 Team. The team, filled with Olympic and IRONMAN Champions, was suspiciously similar-sounding to the Bahrain Thirteen group of political activists.

• For many years, the Kingdom hosted the 70.3 Middle Eastern Championships. Today, it still has a strong roster of Pro triathletes, as well as ownership of Supertri’s Crown Racing.

And Saudi Arabia, the host of the Supertri Grand Final from 2022 to 2024, recently jumped into the long-course triathlon scene as the leader of a $40m funding round for the T100.

Tempo’s take: Saudi Arabia’s Vision 2030, Qatar National Vision 2030, Oman Vision 2040. We don’t understand why the economic overhaul of oil-rich nations has to involve triathlon, but we’re not complaining!

The embrace of multisport has also tracked with the liberalization of traditionally insular Middle East societies. Seeing athletes like Dr. Dina Al-Tayeb and Hana Al Nabulsi compete on the world stage speaks to the progress these nations are seeing.

Although the unchallenged enthusiasm for Vision money is concerning. Are the major triathlon entities overreliant on easy Emirati money? What happens when 2030 rolls around and the population hasn’t adopted multisport en masse?

• $40m is a tough budget hole to fill, even for IRONMAN.

TEMPO REVIEWS

Tempo Reviews: Precision Fuel & Hydration Carb & Electrolyte Drink Mix

Training hard or in the heat? This mix is for you!

Key takeaways 👇

• An ideal blend of carbs and sodium.

• Perfect for fueling intense training, especially in hot weather or indoor environments.

• Mixes well and has a mild taste for exceptional drinkability.

Matt’s Review

I have to tell you, I’ve never once in my life finished a race or a quality training session thinking, “Man, I wish I’d had less carbs and sodium...”

We all understand the importance of high-carb fueling for intense training and racing, but sodium - which has long been a health boogeyman - plays a critical role in keeping you hydrated, allowing you to actually transport those crucial carbs to your muscles!

I’ve used the PF60 Drink Mix in training - especially for quality run workouts and bike rides on the indoor trainer.

• In each of these settings, carbohydrate AND sodium demands are incredibly high - making this mix a perfect solution.

Compared to competitors like Carbs Fuel, the PF60 Drink Mix has more than double the sodium per serving.

• And side-by-side with Skratch, PF60 has more carbs and more sodium per serving (and a better price!)

The PF60 Drink Mix also happens to be… a great mix! The mild flavor means flavor fatigue is forgotten.

• Plus, it blends perfectly into water. Because the last thing you need is a chunk of mix heading straight for your windpipe during a hard interval!

Ready for lasting energy and hydration? Grab your bag of PF60 Drink Mix now at precisionhydration.com.

• Or get it from The Feed!

FAVORITES

😴 Sleep rankings: Endurance athletes often overlook key habits that can make or break recovery. But great sleep doesn’t have to be guesswork. From late-night meals to inconsistent bedtimes, this NFL-inspired list reveals the 10 most impactful fixes. Number one is a game-changer! [Lagoon Sleep]

⚓ Sinking legs: Struggling to keep your hips up while swimming? You’re not alone! But with a few simple changes - as outlined in this video - you can keep your legs where they should be, floating! [GTN]

🧭 LCB’s journey: Lucy Charles-Barclay is on track for an incredible performance in Kona. But she’s faced devastation to get back to this point. This interview gives us a glimpse of the triumphs and tribulations of an IMWC favorite. [Triathlon Magazine]

TEMPO TALKS PODCAST

Was Nice the Greatest IRONMAN World Championships Ever?

All this and more in the latest episode of the Tempo Talks Podcast!

Together with The TriDoc, we bring you the biggest stories in Triathlon,

• Training tips to make you faster,

• And breakdowns of the latest in sports science and performance!

Don’t miss a moment; listen to Tempo Talks on Apple, Spotify, and more!

YOU SAID

Here’s what you said about the Men’s IM World Championships!

WEEKEND RACES

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Podium Racing has a slim lead over Crown as the Supertri League heads to Jersey!

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T100 Oropesa

Hayden Wilde (NZ) looks to move past “shoegate” with a win, while Lucy Charles-Barclay and Kate Waugh (GBR) go toe-to-toe looking for their second T100 win of the season.

Full start lists

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