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A $200K Mistake? Wilde’s French Riviera Footwear Under Fire
DIY fueling savings, and cycling's cadence myth?
Matthew Sharpe
September 05, 2025
Good morning everyone,
A quick note for all the coaches here. Our friends at Augo Training - a sport tech startup founded by coaches - are running a short survey to better understand the daily challenges triathlon coaches face.
Your insights will help shape the future of endurance coach and athlete technology.
And, you could win a 200 CHF ($250 USD) On Running voucher just by completing the survey!
Help shape the future of triathlon coaching - take the survey!
In today’s edition:
👟 A $200K mistake? Wilde’s French Riviera footwear under fire!
💵 Incredible DIY fueling savings
🎡 And has cycling’s cadence myth been busted?
-Matt Sharpe, newsletter editor
Have a triathlete in your life who can't stop swimming, biking, or running? Fire this off to them. Forwarded from a friend? Sign-up for free.
FAVORITES
A $200K Mistake? Wilde’s French Riviera Footwear Under Fire
T100
👟 Shoe saga: Hayden Wilde is riding high after two recent T100 wins. But could the wrong pair of shoes cost him the T100 Triathlon World Tour - and $200,000? This Instagram post explains how Wilde’s illegal shoes could lead to irrevocable consequences! [Pro Tri News]
💵 DIY Fueling savings: Sports nutrition isn’t always wallet-friendly. But could this cyclist’s simple homemade gel recipe - that saves $300 a month - be the secret to saving you money, and elevating your fueling?!? [Bike Radar]
🚴 Wurf’s wild ride: For most, a 13.5-hour ride with Everest-level climbing would be a career highlight. For pro triathlete Cam Wurf, it was just another training day in preparation for the IM World Championships. So what lessons can we learn from his wild ride? A happy athlete is a fast athlete, and other key insights! [Triathlete]
🎡 Cycling’s cadence myth? We’ve been told time and again that having a higher cycling cadence will keep our effort aerobic and our muscles less fatigued. But is this true? Or just another cycling myth? This thread breaks down the science behind a higher cadence and how it relates to your performance! [Rod Siegal]
🐊 New IRONMAN: North America will see a new full-distance IRONMAN in May 2026! But where will it be? When will it be? And will it have a downriver swim? Find out here! [IRONMAN]
🦴 Bone longevity: A key to lifelong bone health (and performance) is resistance training. But how long does it take for your bones to enjoy enhanced strength? Longer than you think! Why is this the case? And how long until your bones are more resilient? This infographic explains! [Montana Running Lab]
REEL TIME
Pretty accurate. Although they were light on the Nutella! 😂
TEMPO TALKS PODCAST
Should a New Link Between Endurance Sport and Colon Cancer Have You Concerned?
Was the T100 French Riviera successful enough to put IRONMAN on notice? And could a pair of shoes cost Hayden Wilde $200k?
All this and more in the latest episode of the Tempo Talks Podcast!
Together with The TriDoc, we bring you the biggest stories in Triathlon,
Training tips to make you faster,
And breakdowns of the latest in sports science and performance!
QUICK NEWS
Infamous DSQ? Professional boxer Tommy Fury was lauded for his recent completion of the T100 French Riviera Triathlon. But did he actually finish it? This story breaks down the complicated result. [TRI 247]
Cancellation claim: Were you affected by the cancellation of racing at the USA Triathlon National Championships in Milwaukee? You may be entitled to compensation! [USA Triathlon]
Landmark deal: In a bid to strategically enhance triathlon and paratriathlon across Europe, the World Triathlon and Europe Triathlon Presidents have signed a landmark development agreement. [World Triathlon]
Bold athlete: Philippine triathlete Kira Ellis has left the comforts of NCAA triathlon to strike out on her own in hopes of securing her country’s first-ever Olympic triathlon berth! [Inquirer]
YOU SAID
Here’s what Tempo readers said about what’s important for them when choosing a race!
Reader: Enjoying a great atmosphere and getting to watch the pros on a similar course around the same time.
Reader: Race-day value matters for me. I will happily pay more for a safe, well-organized event, a unique/inspiring course, a premium experience, etc. And at the other end of the spectrum, I will also happily participate in the small, local, grassroots races, knowing that they are not going to be "Ironman quality," but their lower relative cost is commensurate with the experience.
The ones that are frustrating are where you pay a premium for a higher-value event, only to have that event poorly organized and executed. The one T100 age group event that I have done - Lake Las Vegas in October 2024 - was a premium and well-organized event (bike course notwithstanding), and good value for the cost. The planned-and-then-cancelled 2025 event was going to be a higher price, with questionable value return.
I can honestly say that every Ironman event I have done (both full and 70.3) has been worth the price paid. I have never felt that I got less value for the money with the Ironman brand.
Reader: Im happy to pay if I get closed roads, we'll stocked aid stations, happy volunteers, and good vibes!
Reader: I'm on the fence about traveling from the U.S. to Qatar for the T100 race, but hesitating because I'm worried the age group race will get cancelled last minute, or start at 5 a.m., or have a bad course. Curious to hear what the problems were in France before I decide.
Reader: Inclusive and welcoming event for beginners or athletes of all levels.
Reader: Well-organized, closed roads, and a welcoming environment top my list!
Reader: You may have a different answer until you race an event that is not well-executed in a safe manner. It makes you appreciate the effort of the organizers in races that are well-executed in this manner. There are a few races on my list that I will never do again for this reason.
Reader: Location, venue, course!
Reader: Competitive age group field and an opportunity to work for something bigger (e.g., series, world champs, etc).
Reader: Location and a history of being a well-run event
Reader: A great location, a fair price, and a well-supported race.
WEEKEND RACES
IRONMAN 70.3 Santa Cruz
Sam Appelton (AUS) and Jackie Hering (USA) are the favorites for Santa Cruz!
IRONMAN 70.3 Knokke-Heist
Pieter Heemeryck (BEL) and Katrine Græsbøll Christensen (DEN) are ranked #1!
IRONMAN 70.3 Poznan
Robert Wilkowiecki (POL) is the favorite in Poznan.
LATEST EDITIONS
Riviera rumble delivers drama. Plus: how training changes as you age!
When do you actually need to replace your running shoes?
After nearly folding, T100 ready to “play offense”
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