Supertri searches for short-course success with new branding and races

TOGETHER WITH MAUNA APPAREL

Good morning everyone,

This morning’s edition got pushed back a little bit to align with the release of Episode 1 of Tempo Talks, our new podcast. The first episode digs into,

• The Oceanside 70.3 sellout signal,

• What Supertri’s new brand and acquisitions mean for you,

• How band-only swimming can help you get faster,

• And a breakdown of Lionel Sanders’ new training method!

I had a great time recording this with Jeff Sankoff (The TriDoc), and I’m sure we can only get better from here! I’d love for you to take a listen, and if you have any feedback please respond to this email!

• Tempo Talks - Episode 1

In today’s edition:

• 🔎 Supertri searches for short-course success with new branding and races.

• 🤧 Does being fit mean you’re more likely to be sick?

• 🏃 And how long before you see results from training?

Thanks for being here.

-Matt Sharpe, newsletter editor

Have a triathlete in your life who can't stop swimming, biking, or running? Fire this off to them. Forwarded from a friend? Sign-up for free.

ONE BIG THING

Supertri Searches For Short-Course Success With New Branding And Races

What is it: Supertri - the umbrella brand for the Supertri Championship Series, and the SupertriE World Championships - has announced its newest mass participation brand, By Supertri.

Alongside the By Supertri announcement, the short course triathlon specialist also revealed they have purchased two large-scale mass participation events in Texas:

• Austin’s CapTex Triathlon,

• And the Kerrville Triathlon.

By Supertri schedule: With the announcement of the new races, Supertri also revealed its full 2025 By Supertri schedule,

• Ascension Seton Austin CapTex Triathlon – May 26

• Long Beach Triathlon – July 20

• Chicago Triathlon – August 23-24

• Kerrville Triathlon – September 27-28

• Toulouse Triathlon – October 5

Although Supertri does owns the rights to the New York City Triathlon and the Malibu Triathlon, both races were not mentioned in the announcement.

The 2024 edition of the New York City triathlon was canceled due to scheduling issues, and the only permit to host a triathlon in Malibu was infamously usurped by the individual who sold the Malibu Triathlon IP to Supertri.

CEO says: According to Supertri CEO Michael D’Hulst, “By Supertri marks the next phase of our rebrand and represents a big step in our evolution to a triathlon community.”

• “Through By Supertri, we cater to experienced athletes who want to go fast while also inspiring first-time participants to become lifelong competitors.”

No pro racing, yet: Although Supertri has made a significant pivot to mass participation events in recent years, its roots are in professional racing. However, the latest announcement did not reveal whether Supertri Championship Series events would exist alongside the mass participation By Supertri events.

• And with all of the By Supertri events scheduled before the World Triathlon Championship Final, the short-course athletes who would typically populate the Supertri Championship Series may be unable to compete due to conflicts with their federations.

Tempo’s take: Supertri’s purchase of the CapTex Tri and the Kerrville Triathlon seem to be winners. Both races have strong year-over-year participation numbers, and in a hot growth market like Texas, we would expect those numbers to continue to show strength.

• These race acquisitions also align with Supertri’s continued (and bumpy) push into the US market. 

But is this the beginning of the end for the Supertri’s professional racing? Similar to the T100, Supertri started as a media product. But as market forces and economic realities have set in, both entities have had to overhaul their businesses to focus on events.

• In the end, Supertri may just say Sayonara to its professional racing. Or, it could look to the past for inspiration. Four or five U.S. races could be compelling enough to create a refresh of the extremely popular mid-2000s Lifetime Fitness Tri Series.

TOGETHER WITH MAUNA APPAREL

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FAVORITES

🤧 Illness issues: You train hard and push your body to the limit. So does that mean you’re more likely to get sick or an infection? Sort of! This article explains why athletes are more likely to get sick, and what you can do to help you avoid an annoying illness! [My Sports Science]

😈 Sinister shoes: Running is always the most fraught of the three sports - there’s no such thing as cycling shin splints! But could a running shoe’s characteristic be the reason why you’re more likely to get injured? This article explains why, and what you need to avoid to stay healthy! [Triathlete]

🏃‍♂️ Feeling fit: We all know that feeling starting up training after a long time off. And besides being more sore than you remember, you might be wondering when you’ll be feeling fast again? This article explains how long it might take to see results from training. But as a triathlete who does multiple sports, it might be sooner than you think! [Marathon Handbook]

⛓️ Banned shoes: Are your shoes illegal? If they’re on IRONMAN’s new 2025 prohibited shoe list, then you might find yourself in shoe jail! [TRI247]

🍺 Your gut health: If you’re wondering why you’re dealing with frustrating gut health issues like acid reflux and inflammation, you might want to set that beer or wine to the side as these six common gut health issues can be related to alcohol consumption. [New York Times]

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REEL TIME

Well…At least we’re hydrated! 🥤🤣

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QUICK NEWS

Report results: USA Triathlon released its 2024 Impact Report. And although there was a slight decrease in overall participants, strong growth in the 20-40 age cohort signals future strength for the sport. [USA Triathlon]

Inspiring athlete: Daniel Hight hasn’t let a terminal cancer diagnosis slow him down. The Burlington man is currently training for a triathlon and inspiring everyone along the way. [CHCH]

Sharjah race: The Sharjah Sports Council is set to host a new edition of the Oceanic Khorfakkan Triathlon on Sunday, February 23. Junior, Super Sprint, Sprint, and Olympic distance races are to be held. [Sharjah 24]

Races postponed: The Vina del Mar and Brasilia World Triathlon World Cups have been pushed back to the fall to better align with the calendar. [Inside the Games]

B&H returns: The ever-popular Brighton and Hove Triathlon will be returning on August 31st with thousands of athletes set to compete! [MSN]

RACE WEEKEND

WTCS Abu Dhabi

Abu Dhabi marks the start of the WTCS season and an opportunity to gain valuable series ranking points early. There will also be a mixed-team relay event the following day.

The men’s race favorites include Olympic silver medalist Hayden Wilde (NZ), Vasco Vilaca (POR), Matt Hauser (AUS), and Morgan Pearson (USA).

Full start list

The women’s race features a stacked field including Lisa Tertsch (GER), Kate Waugh (GBR), Jeanne Lehair (LUX), and Taylor Spivey (USA).

Full start list 

TEMPO EXCLUSIVE ARCHIVE

• How this PhD says you should train for hot races!

• Why this cycling executive is ready to bounce back after industry chaos!

• Why you need to train faster (not harder!) Vol. 2

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