Will the T100’s Superstar Signing Lead to Deep Pocketed Deals?

TOGETHER WITH PURPLE PATCH FITNESS

Good morning everyone,

This weekend marks one of my favorite times of the year, spring forward! Once those clocks change on Sunday it means we’re full steam ahead to more light in the day, and warmer days.

• More time to train outdoors plus less layers? Count me in!

In today’s edition:

• 🤑 Will the T100’s superstar signing lead to deep pocketed deals?

• 🏊‍♂️ How to nail the pull phase of your stroke.

• 🏋️‍♀️ And how to strength train well as you age!

Thanks for being here.

-Matt Sharpe, newsletter editor

Have a triathlete in your life who can't stop swimming, biking, or running? Fire this off to them. Forwarded from a friend? Sign-up for free.

ONE BIG THING

Will the T100’s Superstar Signing Lead to Deep Pocketed Deals?

What is it: With hopes of million dollar deals and an answer to antsy investors, the upstart T100 Triathlon World Tour is rumored to have hired Stuart Ramsey as its new Chief Commercial Officer.

• Ramsey, who recently resigned from English Rugby, was the catalyst of the organization’s “transformational” £100m partnership with insurance giant Allianz.

• He also helped broker notable deals with Apple, John Lewis, and AG1.

Tempo’s take: So far, the T100 has landed sponsorship deals with endemic brands like Canyon, Ekoi, and Maurten. But with Ramsey, the T100 Tour gets someone who knows how to communicate value and win lucrative deals from globally recognized brands.

• And fortunately for the T100, Ramsay won’t need much of an onboarding to the sport. According to his X profile, he is a “part-time triathlete.”

But how will he sell a series that’s in the midst of a complete overhaul of its business model from a media product to an events company? We can’t wait to find out!

TOGETHER WITH PURPLE PATCH FITNESS

Free Webinar from Purple Patch Fitness: Train Smarter, Race Faster at your IRONMAN & IM70.3

Join Purple Patch Founder and IRONMAN Master Coach Matt Dixon on Thursday, March 13 @ 9 AM PT/12 PM ET for a free webinar on how to maximize your triathlon performance in just 8-12 hours per week—without burnout!

Learn how to balance training with work and family, break through performance plateaus, and achieve your best race results with a smarter, more efficient approach. Plus, get access to a live Q&A and exclusive free training resources!

📅 Save your spot now! 👉 Register for the free webinar here!

FAVORITES

🏊‍♂️ Pulling power: The pull phase of the swim stroke is critical for propulsion and ensuring you’re moving through the water quickly. This video goes through key principles, and in the first minute has a great example of how to quickly learn to pull effectively! [GTN]

🏋️‍♀️ Older athlete strength: As we age, it can be easy to cast strength training off to the side. But being strong is critical for older (and all ages) athletes to stay healthy and feeling their best. Here are six key strength movements for older athletes. [Outside]

😖 Missed training torment: Have you ever beat yourself up after missing a training day? You’re not alone! This article explains why the missed-training-guilt happens and strategies to navigate these frustrating feelings! [Life Hacker]

💊 Advil misinfluence: Is Advil paying influencers to convince you it’s safe to add to your daily training routine? Unfortunately, yes. This article breaks down the ethical and medical concerns involved with popping pills before and after your training. Dr. Jeffrey Sankoff also does an incredible explainer on this in this week’s Tempo Talks podcast! [Marathon Handbook]

💪 Lawrence’s new journey: Pro triathlete Holly Lawrence said the challenges of pregnancy and breastfeeding gave her clarity on her next triathlon goal: to qualify for the Ironman World Championship in Kona. And in this article, Lawrence shares the joys and struggles of taking on a new distance, while being a new mom! [Triathlete]

TEMPO TALKS PODCAST

Do You Really Need to Train on a Triathlon Bike? 

If influencers take Advil after training, does it mean you should? (Lol, no!)

And could a T100/World Triathlon race actually compete with IRONMAN?

All this and more in episode four of the Tempo Talks podcast. 

Together with The TriDoc, we’ll bring you the biggest stories in Triathlon,

• Training tips to make you faster,

• And breakdowns of the latest in sports science and performance!

Don’t miss a moment; listen to Tempo Talks here!

REEL TIME

Is that even a question?!? 🤨😂

theironcam

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QUICK NEWS

Sanders speaks: After a concerning blood test revealed a pre-diabetic diagnosis, pro triathlete Lionel Sanders has completely overhauled his diet. But is it enough? [Triathlon Magazine Canada]

Supertri NXT Gen: Supertri relaunches NXT Gen to spotlight five game-changers shaping triathlon’s future, empowering them to share their journey and engage the community. Learn more here! [Supertri]

Hong Kong heroics: Hong Kong triathletes ‘embracing National Games pressure’ as coach sends warning on legacy. [SCMP]

Mooloolaba marked off: As Cyclone Alfred looms, one of Australia’s biggest races - The Mooloolaba Triathlon - has been cancelled. It’s expected to be rescheduled. [ABC]

TEMPO EXCLUSIVE ARCHIVE

• How did Blueseventy redesign it’s iconic Helix wetsuit? Backwards shorts! 

• Strength training for your next breakthrough race!

• Why this performance psychologist wants you to celebrate the small wins!

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