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Why the New PTO Broadcast Deal is a Big Deal
Plus: Don't neglect your bone health
Matthew Sharpe
May 05, 2023
Together With
Friday meme
Good morning everyone,
I’m just finishing up writing this edition on the plane as I head to this weekend’s St. Anthony’s Triathlon. (Update: it’s 12:09EST and I’m dealing with flight troubles, fun times) I can’t wait to race and see everyone there!
In today’s edition:
The incroyable Paris Olympic/Paralympic courses are revealed. 🥐
Do carbon-plated shoes cause more injuries? 👟
And why the pre-race 💩 is performance enhancing!
Thank you for being here.
-Matt Sharpe, newsletter editor
Have a triathlete in your life who can't stop swimming, biking, or running? Fire this off to them. Forwarded from a friend? Sign-up for free.
QUICK NEWS
☘️ Tipperary Tri: Organised by the Clonmel Triathlon Club, the first-ever Tipperary Triathlon will be held on May 14th at Suir Island. Athletes will be treated to a very quick downriver swim. [Tipperary Live]
🦘 Ironman traffic: Heading to Port MacQuarie for this weekend’s Ironman Australia? We’re not, but if you are here is your guide to getting around town and managing with the race-related road closures. [Port News]
🏖️ Gym, tri, laundry: Area athletes are invited to sign up for the Jersey Genesis Triathlon being held on June 3rd in Port Republic, New Jersey. Athletes have the option of competing in a Triathlon, Duathlon, or Aquabike. [The Sandpaper]
📅 Big time schedule: The official schedule has been released for next year’s World Triathlon Multisport Championships Festival being held in Townsville, Australia from August 14th - 25th, 2024. The weekend will kick off with Duathlon sprint races, and finish with the Long Course Triathlon Championships. [Aus Leisure]
Are you an expert and want to be featured in The Tempo? Fill out this form and you could be featured.
TOGETHER WITH ULTRASWIM
New Swim Event UltraSwim 33.3: Ideal for Triathlete Open Water Challenge and Coaching
Complete 33.3km, the iconic English Channel distance, over 4 days, in a point-to-point open water ‘off-road’ format (we prefer location to laps!).
Set in a stunning location, with varied and challenging conditions which will push you up against your physical and mental limits. But you’ll get through it, with amazing support around you, and you’ll be rewarded!
Sharing this experience with incredible like-minded swimmers from all over the world, special memories and lifelong bonds will be formed. Do it all backed by world-class event management, the highest levels of safety cover, and premium support services - we want you to be able to swim like a pro.
Transform your swim performance with this challenging event and coaching from Paul Newsome, who improved 2022 Ironman World Champion Chelsea Sodaro's swim.
UltraSwim 33.3 is an epic adventure swim race™. But so much more than just a race.
Would you like to partner with The Tempo and reach our incredible audience? Reply to this email and let us know.
ONE BIG THING
PTO Inks Broadcast Deals Ahead of European Open
PTO
The Professional Triathletes Organization (PTO) has announced a slew of new broadcast deals ahead of this weekend’s first-ever European Open.
The geography of the new broadcast deals include Sub-Saharan Africa, The Middle East, China, and others.
These deals represent a tangible interest in the Triathlon startup’s product and bodes well for a wide-ranging audience to witness the incredible racing that will occur in Ibiza.
Given the goal of the PTO is to create a sustainable Triathlon product, these broadcast deals create certain opportunities:
It increases the exposure of the PTO, which casts a wider net in the ultimate goal of creating fans of professional triathlon who may not have any actual personal connection to the sport.
The broadcasters will ultimately pay licensing fees to show the races to their audiences. Given the PTO’s pivot to profitability (not just PTO really, all growth companies are facing this) these deals create sustainable income for the organization.
RACE WEEKEND
PTO European Open, Ironman 70.3 North American Championships and more!
PTO European Open - Ibiza, Spain
The most hotly anticipated race of 2023 has most of the top-ranked long course athletes gathered in Ibiza, Spain to fight over the 100km distance and fight for the 100k first-place prize.
Women’s race: The women’s race definitely has the most impressive start list this weekend with nine of the top 10 ranked athletes in attendance.
Ones to watch: All of them! Haha but seriously it is wide open who could take this race.
There could be a definite front group with Paula Findlay (CAN), Holly Lawrence (GBR), and X that could get away and stay away
But coming from behind will be the likes of Ironman World Champions Anne Haug (GER) and Chelsea Sodaro (USA), not to mention PTO #1 ranked athlete Ashleigh Gentle (AUS)
Men’s race: The dominant storyline going into this event is the Olympic Gold-Medalist showdown throwdown.
Jan Frodeno (GER, 2008 Olympic Champion), Alistair Brownlee (GBR, 2012, 2016) and Kristian Blumenfelt (NOR, 2020) will be going head-to-head for the first time ever.
Of course they could all be upset by athletes like Jason West (USA) who is arguably the fastest runner in the sport.
The PTO European Open should be one hell of a race! The races kick off Saturday, May 6th at 8:15AM CEST. The PTO has a guide on how to watch here.
Ironman 70.3 North American Championships - St. George, Utah
Women’s race: Skye Moench (USA) and Jackie Herring (USA) will be favourites for the North American crown.
But Rach McBride will try to use her strength on the bike/run to pull away from the Americans, and Melanie McQuaid (CAN) always has a few veteran moves up her sleeve!
Men’s race: Definitely don’t forget to pack your legs for this one. With folks like Lionel Sanders (CAN), Sam Long (USA), and Jackson Laundry (CAN) it’s going to be an absolute smashfest on the bike and run.
Look for Brent McMahon (CAN), Mark Dubrick (USA), and Justin Metzler (USA) to try and bank some time in the swim.
This race has live coverage starting at 6:50AM local time and can be viewed on Outside Watch.
Ironman Australia
Steve McKenna (AUS) and Sam Appleton (AUS) are favourites in the men’s race, while Radka Kahlefeldt (CZE) and Kylie Simpson (AUS) are favourites in the women’s.
Follow the race in the Ironman Tracker app.
Ironman 70.3 Marbella
Emilie Moirier (FRA) and Nikki Bartlett (GBR) are favourites in the women’s race, while George Goodwin (GBR) and Antony Costes (FRA) are favouties in the men’s.
Follow the race in the Ironman Tracker app.
White Lake Half
Travis Wood (USA) and Grace Alexander (USA) are favourites in this well-loved independant race.
FRIDAY MEME
FAVOURITES
👎 Not worth it: The recent Collin Chartier doping scandal has unfortunately cast a pall on the performances of elite triathletes. But the sport has had its fair share of drug cheats. This article highlights the (sometimes deadly) history of triathlon dopers. [Triathlete]
Go George: After a devastating bike crash that put him in an instant coma, Paralympic Triathlon Champion, George Peasgood, is beginning to see signs of recovery. Only remembering events after January 4th, he is slowly starting to return to normal activities. [Tri247]
TEMPO EXCLUSIVE ARCHIVE
That Triathlon Life gives back to future pros.
Triathlon’s field of dreams: The story behind the Triterium.
Expert analysis: Are you making the four most common nutrition mistakes.
Expert analysis: How to nail your Ironman training nutrition.
LATEST EDITIONS
Is there a best carb to start your training day? And a doping scandal rocks Triathlon.
Raceflation is here, and its setting personal bests, and why indoor training is so effective!
A breakdown of the PTO European Open start lists. Plus why you need a little speedwork in your life.
What did you think of today's newsletter? |
Thanks for reading to the end. If you enjoy the Tempo, we have three things you can do to help our community grow:
Together With
Good morning everyone,
We’ve got a jam-packed edition today so let’s dive (ha) into it:
Why the new PTO broadcast rights are a big deal 📺
Race previews for PTO European Open, Ironman 70.3 North American Championships and others 🏃♀️
Ways to build up bone strength 🦴
Also, we’re trying out our first newsletter meme. Let us know what you think!
Thanks for being here.
-Matt Sharpe, newsletter editor
Have a triathlete in your life who can't stop swimming, biking, or running? Fire this off to them. Forwarded from a friend? Sign-up for free.
QUICK NEWS
☘️ Tipperary Tri: Organised by the Clonmel Triathlon Club, the first-ever Tipperary Triathlon will be held on May 14th at Suir Island. Athletes will be treated to a swift downriver swim. [Tipperary Live]
🦘 Ironman traffic: Heading to Port MacQuarie for this weekend’s Ironman Australia? We’re not, but if you are, here is your guide to getting around town and managing the race-related road closures. [Port News]
🏖️ Gym, tri, laundry: Area athletes are invited to sign up for the Jersey Genesis Triathlon on June 3rd in Port Republic, New Jersey. Athletes have the option of competing in a triathlon, Duathlon, or Aquabike. [The Sandpaper]
📅 Big time schedule: The official schedule has been released for next year’s World Triathlon Multisport Championships Festival, held in Townsville, Australia from August 14th - 25th, 2024. The weekend will kick off with Duathlon sprint races and finish with the Long Course Triathlon Championships. [Aus Leisure]
Are you an expert and want to be featured in The Tempo? Fill out this form and you could be featured.
TOGETHER WITH ULTRASWIM
New Swim Event UltraSwim 33.3: Ideal for Triathlete Open Water Challenge and Coaching
Complete 33.3km, the iconic English Channel distance, over 4 days, in a point-to-point open water ‘off-road’ format (we prefer location to laps!).
Set in a stunning location, with varied and challenging conditions which will push you up against your physical and mental limits. But you’ll get through it, with amazing support around you, and you’ll be rewarded!
Sharing this experience with incredible like-minded swimmers from all over the world, special memories and lifelong bonds will be formed. Do it all backed by world-class event management, the highest levels of safety cover, and premium support services - we want you to be able to swim like a pro.
Transform your swim performance with this challenging event and coaching from Paul Newsome, who improved 2022 Ironman World Champion Chelsea Sodaro's swim.
UltraSwim 33.3 is an epic adventure swim race™. But so much more than just a race.
Would you like to partner with The Tempo and reach our incredible audience? Reply to this email and let us know.
ONE BIG THING
PTO Inks Broadcast Deals Ahead of European Open
PTO
The Professional Triathletes Organization (PTO) announced a slew of new broadcast deals ahead of this weekend’s first-ever European Open.
Location: The geography of the new broadcast deals include Sub-Saharan Africa, The Middle East, China, and others.
These deals represent a tangible interest in the triathlon startup’s product and bodes well for a wide-ranging audience to witness the incredible racing in Ibiza.
What it means: Given the goal of the PTO is to create a sustainable Triathlon product, these broadcast deals create certain opportunities:
It increases the exposure of the PTO, which casts a wider net in creating fans of professional triathlon who may not have any actual personal connection to the sport.
The broadcasters will ultimately pay licensing fees to show the races to their audiences. Given the PTO’s pivot to profitability (not just PTO really, all growth companies) these deals create sustainable income for the organization.
RACE WEEKEND
PTO European Open, Ironman 70.3 North American Championships and More
PTO European Open - Ibiza, Spain
The most hotly anticipated race of 2023 has most of the top-ranked long course athletes gathered in Ibiza, Spain, to fight over the 100km distance and for the 100k first-place prize.
Women’s race: The women’s race has the most impressive start list this weekend, with nine of the top 10 ranked athletes in attendance.
Ones to watch: All of them! But seriously it is wide open as to who could take this race.
There could be a definite front group, including Paula Findlay (CAN) and Holly Lawrence (GBR) that could get away and stay away.
But coming from behind will be the likes of Ironman World Champions Anne Haug (GER) and Chelsea Sodaro (USA), not to mention PTO #1 ranked athlete Ashleigh Gentle (AUS).
Men’s race: The dominant storyline in this event is the Olympic gold medalist showdown throwdown.
Jan Frodeno (GER, 2008 Olympic Champion), Alistair Brownlee (GBR, 2012, 2016) and Kristian Blumenfelt (NOR, 2020) will be going head-to-head-to-head for the first time.
Of course, they could all be upset by athletes like Jason West (USA), arguably the fastest runner in the sport.
The PTO European Open should be one hell of a race! The races kick off Saturday, May 6th at 8:15 am CEST. The PTO has a guide on how to watch here.
Ironman 70.3 North American Championships - St. George, Utah
Women’s race: Skye Moench (USA) and Jackie Herring (USA) will be favourites for the North American crown.
But Rach McBride will try to use her strength on the bike/run to pull away from the Americans, and Melanie McQuaid (CAN) always has some veteran moves up her sleeve!
Men’s race: Definitely don’t forget to pack your legs for this one. With folks like Lionel Sanders (CAN), Sam Long (USA), and Jackson Laundry (CAN), it’s going to be an absolute smash fest on the bike and run.
Look for Brent McMahon (CAN), Mark Dubrick (USA), and Justin Metzler (USA) to try and bank some time in the swim.
This race has live coverage starting at 6:50 am local time and can be viewed on Outside Watch.
Ironman Australia
Steve McKenna (AUS) and Sam Appleton (AUS) are favourites in the men’s race, while Radka Kahlefeldt (CZE) and Kylie Simpson (AUS) are favourites in the women’s.
Follow the race in the Ironman Tracker app.
Ironman 70.3 Marbella
Emilie Moirier (FRA) and Nikki Bartlett (GBR) are favourites in the women’s race, while George Goodwin (GBR) and Antony Costes (FRA) are favourites in the men’s.
Follow the race in the Ironman Tracker app.
White Lake Half
Travis Wood (USA) and Grace Alexander (USA) are favourites in this well-loved independent race.
FRIDAY MEME
FAVOURITES
Go George: After a devastating bike crash that put him in an instant coma, Paralympic Triathlon Champion, George Peasgood, is beginning to see signs of recovery. Only remembering events after January 4th, he is slowly starting to return to normal activities. [Tri247]
First time: Big congrats to Pauline Alix, who will be the first young mother serve as an Ironman race director, at the Ironman in Mont-Tremblant, in what’s expected to be their biggest race yet. It’s a great interview all about family support and balancing life in a tough job. [Triathlon Magazine]
One bad step: We’ve all been there, one wrong step, your ankle rolls, and you’re out. It can take between six weeks to three months for the ligaments to heal. Once the pain is bearable, focus on mobilizing, strengthening and balance work before getting back to running. [220Triathlon]
TRAINING TIP
Bone health might not be high on your list of health-related activities, but it’s something you shouldn’t ignore. This helpful guide from the Montana Running Lab breaks down the best activities for runners that build stronger bones.
What to do: Consider adding zig-zag hopping, box depth jumps, and heavy and fast resistance training to your routine.
Deep dive: Outside interviewed Camille Herron, a long-distance runner, whose also a scientist who researched how strength training impacts bone and muscle. Their training program may not be for everyone, but it’s interesting nonetheless to consider the impacts of running on your bone health.
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TEMPO EXCLUSIVE ARCHIVE
Professional triathlete Loren Nelson gives us his perspective on training with an altitude
Canadian Jackson Laundry’s plans and process to go for a second win in a row at triathlon's spring classic
Rather than setting goals, triathlete and consultant Paul Weston says you should use systems - here’s why
LATEST EDITIONS
Can training with an altitude tent elevate your performance?
Do carbon-plated shoes cause injury? And why the pre-race 🚽 is performance enhancing
Is there a best carb to start your training day? And a doping scandal rocks Triathlon.
What did you think of today's newsletter? |
Thanks for reading to the end. If you enjoy the Tempo, we have three things you can do to help our community grow:
Reply